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研究報告

更新日期: 2015-02-09
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市售功能性觀賞魚飼料評析

年度 2013
計劃名稱 市售功能性觀賞魚飼料評析
中文摘要 本研究分成二部份,第一部份為全球觀賞魚水族飼料產學概況調查與台灣觀賞水族飼料產業優勢分析及未來產業發展;第二部份為分析市售10家觀賞魚血鸚鵡增艷飼料色素之效能與兩家配合廠商建立觀賞魚飼料最低添加量及增艷最低標準。 本次調查主要針對台灣觀賞水族飼料產業,旨調查台灣地區觀賞水族飼料近年內外銷產業概況,並於製造技術、品質、品牌行銷等方面進行國內外品牌之比較分析。本調查對廠商進行問卷及訪談以瞭解現今市場概況,並於2013年觀賞魚博覽會進行消費者對觀賞魚飼料認知之問卷調查。 廠商為常見市售觀賞魚飼料品牌廠商、生產者及代工廠訪談共十一家。問卷調查結果顯示101年度觀賞水族飼料內銷值為1億6500萬元,外銷值為2億6500萬元,內外銷總值約4億3500萬元。外銷地區以去除中國、日本之亞洲其他國家(如東南亞)為最多,為23.81%。 在消費者方面,共取得492份問卷,有效問卷為470份,結果顯示34%消費者購買飼料之最大考量為廠牌,單次購買預算59%的消費者落於100~500元之間。觀賞飼料最廣為人知的品牌為56%之消費者知道此品牌;使用者最多的品牌有30%之消費者正在使用。國外品牌中市場上知名度及使用度最高為同一品牌,40%之消費者知道該品牌,使用此品牌者佔國外品牌使用者的58%。 競爭力分析上顯示,臺灣觀賞魚飼料產業之最大優勢為製成技術及飼料配方,國內廠商雖具有生產高品質飼料之技術,但品牌行銷上仍不如歐美日等國,未來須強化行銷策略,我國觀賞飼料才能擴大世界市場。 本實驗利用色卡比色、數位影像擷取和高效液相層析之方法,來比較不同商業觀賞魚飼料投餵血鸚鵡魚後的增豔效果。另外製作觀賞魚問卷來分析消費者對國內外商業飼料之喜好程度。實驗使用十一家商業觀賞魚飼料,含蝦紅素濃度5.65至1164.32 mg/kg。血鸚鵡魚初重平均為4.09克,實驗為期14天。實驗結果中成長部分,十一組各自與控制組無顯著差異。第一週時, D組在魚鰭有最高含量26.96±1.75 mg/kg的蝦紅素。C組在魚皮有最高含量22.28±0.11 mg/kg。I組在肌肉有最高含量18.55±0.14 mg/kg。第二週時, B組在魚鰭有最高含量26.96±1.75 mg/kg的蝦紅素。E組在魚皮和肌肉有最高含量,分別為20.74±0.37和7.6±0.17 mg/kg。數位影像擷取分析部分, H組在L*值有最大值55±2。J組在a*值有最大值22±8。D組在b*值有最大值30±2。 E組在C*值有最大值35±10。H*值在控制組有最大值1.36±0.06。色卡比色的部分,D組有最高的等級43±5, K組有最低的等級16±0。問卷部分則是國內廠商的認知度和喜好度較國外廠商高。
英文摘要 There are two parts in this project. The first part focused on the competition of worldwide ornamental fish feed among Mainland China and southeast Asia countries and analysis of the dominance and future strategies of Taiwan ornamental fish feed. The second part focused on the estimation of the efficiency and the enhanced pigments of eleven ornamental fish feeds and the certification standards for enhanced pigment of ornamental fish feed and formula standards for special functional fish feed. Taiwan has advantages in ornamental fish culturing environment, advanced culturing system, breeding technology and biotechnology. Ornamental fish markets have been shown increasing demand, and following up the demand of ornamental fish feed. Hence, government should encourage ornamental fish industry to develop and promote products in the worldwide. We focused on four topics concerning the ornamental fish:1) the competition of worldwide ornamental fish feed among Mainland China, and southeast Asia countries; 2) to analyze the dominance and future strategies of Taiwan ornamental fish feed; 3) to estimate the efficiency and to analyze the enhanced pigments of ornamental fish feed; 4) to set the certification standards for enhanced pigment of ornamental fish feed and formula standards for special functional fish feed. Also, we visited two local feed manufacture companies and discuss how much pigment should be included in the diets. Through the development of certification standard of ornamental fish feed, we can promote this industry into the top one level of the worldwide. The survey on ornamental fish feed industry in Taiwan is to understand the value of domestic sale and export in recent year and compare the domestic and international brand in Taiwan on manufacturing technology, quality, marketing and etc. The survey questionnaire and interviews with producers and consumers in 2013 ornamental fish Expo to understand the current market situation and preference of ornamental fish feed. Totally, 11 feed producers and brand owners were interviewed face to face or on phone.  Survey results show that in 2012 year the domestic value and export value of ornamental fish feed is 165 million and 265 million NT, respectively and the total value is 430 million NT. The Asia area exclude China and Japan has the highest percentage of 23.8% of the total value. On the results of consumer survey, 470 among the total of 492 questionnaires is valid. It showed that 34% consumers concerned the brand of the feed and 56% of consumer is willing to pay 100-500 NT in single purchase. The most well-known domestic brand for consumers in Taiwan is 56% and the most users’ brand is 30% of those responders. Among those international brands in Taiwan, the most well-known brand for consumers is 40% and the most users’ brand is 58% of those responders. On the competitive analysis, the biggest advantage of Taiwan's ornamental fish feed industry is processing technology and formulation. Although domestic feed company have the ability to produce high-quality ornamental fish feed, the ability of marketing brand in the world is inferior to Europe, America and Japan. In the future, Taiwan has to strengthen the marketing strategy, which is the way to expand world market for Taiwanese ornamental fish feed.4.09 g fish were fed with eleven commercial enhanced pigment feeds coming from domestic and foreign countries for two weeks. A control diet without pigment included was made by us. The efficiency of pigmentation was estimated by the color chip, digital image acquisition and processing (DIAP), and HPLC analysis. We also made questionnaires to investigate the behavior of the ornamental fish consumers. There were no significant different weigh gain of fish fed control and commercial diets. The astaxanthin concentration of commercial diets ranged from 5.7 to 1164.2 mg/kg. After one week feeding, the astaxanthin concentrations of fish fin of D grouper, the fish skin of C group and the fish muscle of I group showed the highest levels, 26.96 + 1.75, 22.28 + 0.14 and 18.55 + 0.14 mg/kg, respectively. However, after two weeks feeding, the astaxanthin concentrations of fish fin of B group, and the fish skin and fish muscle of E group showed the highest levels, 26.97 + 1.75, 20.74 + 0.37, and 7.6 + 0.17 mg/kg, respectively. Through DIAP observation, the highest level of L*, a*, b*, C* and H* values were found in H group (55), J group (22), D group (30), E group (35) and control group (1.4), respectively. Through color chip observation, the highest level was found in D group (43) and the lowest level was found in K group (16). The questionnaire was distributed to the ornamental fish trade show during October. From this survey, we know the following facts: 1) Taiwanese consumers like to raise small size ornamental fish; 2) they like the colorful ornamental fish; 3) they can afford 100g diet with below 250 NT dollars; 4) they are used to buy the domestic diets rather than alien diets.
計畫編號 102農科-11.3.3-漁-F3(7)
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