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研究報告

更新日期: 2015-02-09
點閱數: 1,529

貿易自由化對我漁產業經貿發展影響之研究

年度 2014
計劃名稱 貿易自由化對我漁產業經貿發展影響之研究
中文摘要 本研究分析TPP國家經貿法規及漁產貿易狀況對我國漁產業的影響,分析我國漁產業與價值鏈鏈結現況,水產品出口潛力品項,外銷目標市場分析,並提出水產品國際行銷方案及政策調整的建議,因應貿易自由化之對策。本研究應用交叉分析法去分析水產品出口潛力品項及外銷目標市場,藉由價值鏈分析的方法探討國際市場環境與分析關鍵成功因素,用郵寄調查方法收集專家與業者問卷,應用迴歸分析與模糊質化分析的方法,探討台灣漁業經營未來有效開發國際市場的行銷策略,以因應貿易自由化,提供SWOT及價值鏈分析供經營者與政府行銷輔導之參考。研究結果發現,產品策略及推廣策略是重要的出口外銷水產品的關鍵成功因素,本研究亦建議業者及政府多投入資源於推廣及產品策略。    
英文摘要 This study analyze the impact of trade liberalization for the seafood and fish.  First, the study analyzes the regulation of The Trans-Pacific Partnership(TPP) and seafood and fish market in the TPP membership.  Second, the study analyzes the potential products in the export market in the seafood and fish industry context.  Third, the research analyzes the targeted country.  The research also discusses policy recommendation and managerial implications of research findings.  The research employing the cross analysis to investigate the potential products and targeted country. The research considers the role of international marketing strategy and its relation to marketing performance in the fish and seafood context. Knowledge of this important domain of internation marketing strategy and performance remains limited. In this respect, a number of important questions concerning what is the effective marketing strategy. This study attempts to identify important environment, international marketing strategy and performance in the fish and seafood context. The plan empirically collect data by mail and personal interview survey and test predicted relationships by using fuzzy set qualitative (fsQCA)method. Empirical results find that product strategy and promotion strategy is effective international marketing strategy in the seafood and fish industry.  The research suggests that the companies and government should allocate the resource to sustain the competitive advantage in the export market.
計畫編號 103農科-5.1.4-漁-F1
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