| 英文摘要 |
Conventional aquatic business suffers from low efficient in management, and low competition owing to few markets. Especially, sales of domestic fishery products are affected recently by importing policy of WTO, safety accidents of fishery products and bootleg from China mainland so that the life of fishery people is also damaged significantly. Meanwhile, some E-commerce web-site of fishery products and sales channel are built. However, marketing information is distributed all over the web-sites. Above all, some web-sites do not have any transaction function. Brand of products are difficult to be built and increase the benefits of sale channel. Therefore, it is difficult to increase the values of these products under the current manufacturing/sale technologies and architectures. This also causes the unbalances of manufacturing/sale. Because business intelligence (BI) has become one of the analytic tool for sale and customer relationship management, the research will first establish multi-channel marketing, virtual transaction, and domestic and foreign marketing information. Then, we analyze the product information of fishery products, manufacturing/sale information, and purchasing behaviors of customers by using BI. The multi-channel marketing of fishery products and logistic station are then built by integrating current manufacturing/sale information in Taiwan. In addition, sale information of fishery business in other foreign large city such as Hong-Kong, Tokyo, and ShangHai, PeiJing,..etc, are analyzed in order to realize their purchasing types and customs. These results will provide information about sale of fishery products in Taiwan so that we can do better service for customers by adjusiting sale stragies in our E-commerce station. We believe that the implementation of the research will increase the values of fishery value chain. |
